FUTURECRAFT.FOOTPRINT showed what’s possible when competitors work together as collaborators. In partnership with Adidas, we reduced, refined, and rethought every component of the shoe from materials to manufacturing — minimizing emissions at every step without compromising function, performance, or style. This intensive, yet rewarding journey led to the creation of the lowest carbon footprint running shoe of its time. The idea of collaboration and transparency guided our creative process in establishing a visual language that felt organic, expressive, fluid, and above all: active and human. Every piece feels like a live canvas of creation where ideas are conveyed, questions are raised, and epiphanies are made — an exploration in progress. The partnership was extensively teased up till the shoes’ limited release, and the launch campaign later ran across broadcast, retail, and social in select markets.