Launching Allbirds into long-distance running, the Tree Flyer showcased the brand’s bio-based SwiftFoam™ midsole through the "More Bounce, Less Ounce" campaign. This campaign combined performance with environmental innovation—going beyond traditional running shoe marketing. Through custom CGI, typography, and photography, I helped craft visuals that showcased the shoe's design and performance potential. Additionally, I developed retail displays that extended the campaign's narrative, ensuring a cohesive experience across all touchpoints. The launch campaign positioned the Tree Flyer as more than a running shoe—an invitation to make your next personal best better for the planet.