If you’re working up a sweat, chances are you’re wearing synthetic fabrics made from oil. Yes, that oil — the same icky stuff that’s the primary culprit in the global climate crisis. So when Allbirds jumped into the performance apparel category, we created a campaign that spilled this oily truth and gave people a reason to run towards the natural alternative. Shot in partnership with a group of Kiwi athletes, the launch campaign featured expansive imagery of the New Zealand countryside paired through collage with a bold, yet simple type treatment. It all kicked off with a teaser spot for the 2021 Summer Olympics and later ran globally across broadcast, OOH, retail, and social.
Role:
Art Direction, Design Development, On-set Production
Team:
Creative Director: Ben Chatfield Copywriter: Rian O’Niell Designer: Serena Chen Operations: Alle Schreiber DP: Kris Hermansson Photographer: Chris Sisarich Producer: Wrestler
Timeline:
Jul — Aug 2021
If you’re working up a sweat, chances are you’re wearing synthetic fabrics made from oil. Yes, that oil — the same icky stuff that’s the primary culprit in the global climate crisis. So when Allbirds jumped into the performance apparel category, we created a campaign that spilled this oily truth and gave people a reason to run towards the natural alternative. Shot in partnership with a group of Kiwi athletes, the launch campaign featured expansive imagery of the New Zealand countryside paired through collage with a bold, yet simple type treatment. It all kicked off with a teaser spot for the 2021 Summer Olympics and later ran globally across broadcast, OOH, retail, and social.
Role:
Art Direction, Design Development, On-set Production
Team:
Creative Director: Ben Chatfield Copywriter: Rian O’Niell Designer: Serena Chen Operations: Alle Schreiber DP: Kris Hermansson Photographer: Chris Sisarich Producer: Wrestler
Timeline:
Jul — Aug 2021
If you’re working up a sweat, chances are you’re wearing synthetic fabrics made from oil. Yes, that oil — the same icky stuff that’s the primary culprit in the global climate crisis. So when Allbirds jumped into the performance apparel category, we created a campaign that spilled this oily truth and gave people a reason to run towards the natural alternative. Shot in partnership with a group of Kiwi athletes, the launch campaign featured expansive imagery of the New Zealand countryside paired through collage with a bold, yet simple type treatment. It all kicked off with a teaser spot for the 2021 Summer Olympics and later ran globally across broadcast, OOH, retail, and social.
Role:
Art Direction, Design Development, On-set Production
Team:
Creative Director: Ben Chatfield Copywriter: Rian O’Niell Designer: Serena Chen Operations: Alle Schreiber DP: Kris Hermansson Photographer: Chris Sisarich Producer: Wrestler
Timeline:
Jul — Aug 2021
A selection of campaign photography shot in New Zealand.
A selection of campaign photography shot in New Zealand.
A selection of campaign photography shot in New Zealand.
Retail window display for our 5th Ave NYC location in the iconic Flatiron building.
Retail window display for our 5th Ave NYC location in the iconic Flatiron building.
Retail window display for our 5th Ave NYC location in the iconic Flatiron building.
Special attention was reserved for our in-studio photography in order to highlight the uncompromising functionality of the products — especially given our status as newcomers in this space.
Special attention was reserved for our in-studio photography in order to highlight the uncompromising functionality of the products — especially given our status as newcomers in this space.
Special attention was reserved for our in-studio photography in order to highlight the uncompromising functionality of the products — especially given our status as newcomers in this space.
Pre-launch content educated customers on the pitfalls (as well as some positives) of fabrics that are widely used in athletic apparel.
Pre-launch content educated customers on the pitfalls (as well as some positives) of fabrics that are widely used in athletic apparel.
Pre-launch content educated customers on the pitfalls (as well as some positives) of fabrics that are widely used in athletic apparel.
